Zooppa is the global social network for creative talent. We are the world’s leading source of user-generated advertising, committed to the vision of real people and innovative brands working together. Zooppa was founded in 2007 near Venice, Italy. Following a successful start in Italy, Zooppa launched in the U.S. in December 2008. From its global headquarters in Seattle, Zooppa has expanded rapidly, enabling major brands and their ad agencies to produce great content with creative talent worldwide.
How does it work?
Zooppa partners with companies to bring our community members opportunities to create great ads for leading brands. Companies develop a creative brief describing their brand’s attributes, the target audience, and the objectives of the campaign. Community members are then invited to create content in various formats. For example, producing a viral video, designing an animated sequence, creating a print ad, even writing scripts or concepts for potential ads.
Once members upload their work, clients generally select and award the best content, but many campaigns also allow community members to vote on submissions in order to determine additional award–winners. Zooppa awards cash and special prizes to the creators based on selections from the client.