While the viewing audience may not know her by name, if you’ve ever watched an episode of “Family Guy,” “Veep,” or “Late Night with Seth Meyers,” they have nonetheless borne witness to Ava Greenfield’s brilliance.
A media and entertainment powerhouse, Ava specializes in talent and literary representation, strategic planning, and new business creation for clients who trust her ability to match them with the perfect vehicle to showcase their talent.
Starting as Assistant to WME President and Co-CEO Dave Wirtschafter, where she interfaced daily with many of the agency’s high-profile clientele – Spike Lee, Gus Van Sant, and the Wachowski Brothers, to name a few – Ava honed her skills in contract negotiation and television and feature film development.
As a Motion Picture Literary Agent, Ava’s packaged film and television projects for Alicia Keys, and Lil’ Jon. She also discovered and signed award-winning director, Emily Abt, (“Take It from Me,” “Daddy Don’t Go,”), and writer/performer Ben Schwartz (“House of Lies”).
As a Talent and Literary Manager/Producer, Ava discovered and signed NBC’s Stand Up and Deliver Diversity Showcase’s first female winner, Gina Brillion. She later executive produced Brillion’s debut comedy special, “Pacifically Speaking,” in partnership with Gabriel Iglesias and NuvoTV.
Continuing the prolific pace, Ava has helped staff over a dozen writers on a diversity of television projects, “Mixology” and “Sean Saves the World” among them.
Not one to rest on her laurels, Ava has also packaged a client feature project executive produced by Chris Rock, starring actresses Sanaa Lathan (“Native Son,” “Nappily Ever After”) and Regina Hall (“Girls Trip”), and directed by Regina King (“Ray,” “227,” “The Boondocks”).
When she’s not busy conquering the world, you can catch Ava happily falling asleep to the sounds of “Bob’s Burgers,” “The Simpsons,” or “Futurama.”